Merchant Finance Six-Month Development Plan

1. Market Value Growth Target

• Objective: Increase the market value to USD 10 million.

• Strategy: Enhance product features and user experience to boost platform lending/borrowing transaction volume and user engagement.

2. User Growth Plan

• Objective: Attract over 5,000 investors and core users.

• Measures: Conduct multi-channel marketing campaigns, including social media promotion, and partnerships referrals, to enhance brand visibility and user base on Merlin.

3. DAO Community Development

• Objective: Establish a self-sustaining DAO community.

• Steps: Design and implement a community governance structure, promote $veMECH voting mechanisms and incentive policies to encourage user participation in Merchant community governance and decision-making.

4. Collaborations and Co-branded Products

• Objective: Form partnerships with multiple mainstream Merlin platforms to launch co-branded products.

• Strategy: Identify and engage potential collaboration platforms, develop and promote new co-branded products through joint marketing efforts and technological integration.